Charity e-commerce site Filanthropists.com launches

Share this article:

Filomena Laforgia, a mother of a son with autism, is creating an online shopping mall selling products that raise money for charities and nonprofits.

Laforgia first had the idea for the site, Filanthropists.com, after her son, Dean, was diagnosed in 2006 at age 3. Wanting to put her background in marketing and product development to use, she initially hoped to develop a product that could help autism-related charities. She soon discovered thousands of “cause products” for various non-profit organizations scattered around the Internet.

“Even if I created a product, I'm going to suffer like all the other products I saw,” said Laforgia, a former marketing manager at audio-book retailer Audible.com. “I might have a blip and people might look at it for a moment, but it doesn't really stick into anybody's mind where to find those products.”

Filanthropists.com -- a play on Laforgia's first name -- went online with a soft launch in mid-August, to allow time for organizations to sign up and post merchandise. She said she hopes to officially launch the site in mid-September.

The website's current roster of 18 merchants includes Autism Speaks, Broadway Cares, PETA and SAVE.org. Users can shop by product, cause or organization. Each product page includes a description of the benefiting group and states how much of the purchase price will be donated to the organization.

Web development company Hudson Horizons designed the site and its e-commerce capabilities.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.