Chapters Online, Telus Extend Online Marketing Pact

Share this article:
Chapters Online Inc., a Canadian e-commerce company, and Telus, Canada's second largest telecommunications company, yesterday signed a one-year marketing agreement to augment their pre-existing relationship and expand Chapters Online's marketing presence in British Columbia and Alberta.


Telus named Chapters.ca the recommended bookseller for its MyBC.com and Alberta.com Web portals as well as for additional regional content portals Telus plans to launch in the near future.


The Chapters Online Web site also features compact discs, videos, DVDs, software and consumer electronics.


Chapters.ca also secured advertising placements on all existing and planned Telus Web sites, which provide regional news, information, sports, entertainment and communications services.


The companies plan to promote their new relationship through joint marketing activities. Chapters Online will initiate a direct e-mail campaign to Telus' users and participate in the company's online newsletter.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.