While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.
The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.
Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.
Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.
Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.