Chantal Todé

Chantal Tode, direct and retail reporter. Chantal covers print & production, direct mail and multichannel retail/e-commerce. She also edits The Work. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting http://www.dmnews.com/subscribe.php.

Most Recent Articles by Chantal Todé

SEO gains attention in search

SEO gains attention in search

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While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.

Creating better value in mailers

Creating better value in mailers

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The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.

Media look for growth in digital

Media look for growth in digital

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Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.

Customized envelopes drive conversations

Customized envelopes drive conversations

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Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.

Pillars of the Earth-friendly

Pillars of the Earth-friendly

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Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.

More Articles by Chantal Todé

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