Most Recent Articles by Chantal Todé
While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.
The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.
Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.
Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.
Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.
More Articles by Chantal Todé
Most Recent Blog Posts
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.