Most Recent Articles by Chantal Todé
While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.
The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.
Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.
Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.
Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.