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Chantal Todé

 
Chantal Tode, direct and retail reporter. Chantal covers print & production, direct mail and multichannel retail/e-commerce. She also edits The Work. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting http://www.dmnews.com/subscribe.php.
 

Recent Articles

SEO gains attention in search

June 21, 2010

While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.
 

Creating better value in mailers

May 17, 2010

The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.
 

Media look for growth in digital

May 03, 2010

Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.
 

Customized envelopes drive conversations

May 03, 2010

Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.
 

Pillars of the Earth-friendly

February 01, 2010

Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.
 

Direct pays off across borders

January 04, 2010

Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, reaching consumers in other countries isn't without its challenges.
 

Search and discover new opportunities

December 14, 2009

Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions.
 

AmEx's new division displays value of data

December 14, 2009

The data and analytics market has seen considerable action this year, from Merkle's deal for CognitiveData to Adobe's acquisition of Omniture. Even credit card giant American Express launched an analytics and consulting division last month.
 

As the printing press turns

November 30, 2009

Advances in printing technology have already dramatically changed the face of direct mail in the past three decades. The biggest issue printers face now is finding a way to communicate what is possible to marketers.
 

Cataloging to multichannel retailing: A long, strange trip

November 30, 2009

The practice of marketing goods directly to consumers looked significantly different three decades ago — and credit cards, 1-800 numbers and the dawn of the Internet changed everything.
 
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