While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.
The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.
Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.
Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.
Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.