Channels

Are Marketers Using Too Many Channels and Vendors?

Are Marketers Using Too Many Channels and Vendors?

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Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.

Are Traditional Marketing Channels Past Their Prime? [Infographic]

Are Traditional Marketing Channels Past Their Prime? [Infographic]

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There's a reason these oldie-but-goodies are still around.

Channels Are Out. Impact Is In.

Channels Are Out. Impact Is In.

The brands most successful with omnichannel marketing are those who think about outcomes, not channels.

Reaching Moms: The More Channels the Better

Reaching Moms: The More Channels the Better

Moms—the ideal multichannel demographic.

Metrics That Measure Up

Metrics That Measure Up

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Experts reveal which metrics matter most for six marketing channels.

In mail we trust

In mail we trust

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More than a third of consumers favor direct mail as the conduit for privacy-sensitive information from health and insurance companies, says an Epsilon survey.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...