Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.
There's a reason these oldie-but-goodies are still around.
The brands most successful with omnichannel marketing are those who think about outcomes, not channels.
Moms—the ideal multichannel demographic.
Experts reveal which metrics matter most for six marketing channels.
More than a third of consumers favor direct mail as the conduit for privacy-sensitive information from health and insurance companies, says an Epsilon survey.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...