Embrace Journey-Centric Marketing

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Optimizing the Marketing Channel Mix

Measuring Marketing Across Channels

Go Ahead, Buy It. I Dare You.

Consumers Are Driving Marketers to Drink—and Innovate

Reaching Moms: The More Channels the Better

Generating Loyalty for Brands and Retailers in an Omnichannel World

Word to the Wise: Shopper Marketing

Facing the Omnichannel Marketing Beast

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Nordstrom's Multichannel Strategies Are Breaking New Ground for Retail

Delivered: Birthday Greetings

Cross-Channel Marketing Requires a Common Metric

Are You Integrated?

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...