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2014 Essential Guide to Omnichannel Marketing

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Optimizing the Marketing Channel Mix

Measuring Marketing Across Channels

Go Ahead, Buy It. I Dare You.

Consumers Are Driving Marketers to Drink—and Innovate

The New CMO: Context, Measurement, Omnichannel

Reaching Moms: The More Channels the Better

Generating Loyalty for Brands and Retailers in an Omnichannel World

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Email Marketing Jockeys for Relevance

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Quid Pro Quo Bros

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Delivered: Birthday Greetings

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