Channel Integration

To click or call: The DRTV question

To click or call: The DRTV question

As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?

Maintain a meaningful cross channel dialogue with customers

Maintain a meaningful cross channel dialogue with customers

Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.

Data on-demand: Small investments pay big dividends

Data on-demand: Small investments pay big dividends

Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.

Cross-channel cross-selling

Cross-channel cross-selling

Marketers must invest in a cross-channel platform to deliver relevant communications.

DRTV scraps low-rent ad form image to embrace interactivity on Web platforms

DRTV scraps low-rent ad form image to embrace interactivity on Web platforms

It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms.

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