Channel Integration

To click or call: The DRTV question

To click or call: The DRTV question

As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?

Maintain a meaningful cross channel dialogue with customers

Maintain a meaningful cross channel dialogue with customers

Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.

Data on-demand: Small investments pay big dividends

Data on-demand: Small investments pay big dividends

Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.

Cross-channel cross-selling

Cross-channel cross-selling

Marketers must invest in a cross-channel platform to deliver relevant communications.

DRTV scraps low-rent ad form image to embrace interactivity on Web platforms

DRTV scraps low-rent ad form image to embrace interactivity on Web platforms

It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...