As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.
Marketers must invest in a cross-channel platform to deliver relevant communications.
It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms.
Company of the week
Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.