As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.
Marketers must invest in a cross-channel platform to deliver relevant communications.
It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...