As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.
Marketers must invest in a cross-channel platform to deliver relevant communications.
It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.