As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.
Marketers must invest in a cross-channel platform to deliver relevant communications.
It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...