December 04, 2012
As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?
July 01, 2012
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
April 01, 2012
Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.
October 19, 2011
Marketers must invest in a cross-channel platform to deliver relevant communications.
August 01, 2011
It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
