Change Technology Buys Canned Interactive

Share this article:
Change Technology Partners Inc., Greenwich, CT, purchased Canned Interactive, Los Angeles, in a stock and cash deal.


Change Technology will absorb Canned Interactive into its e-services practice, which offers strategic counsel, customer interface design and back-end integration.


Founded in 1993, Canned Interactive creates entertainment Web sites, DVDs and DVD-ROMs. It has created DVDs for movies such as "The Matrix" and "American Beauty" as well as Web sites for "Austin Powers: The Spy Who Shagged Me," the "Rocky" re-release and the authorized Stanley Kubrick site.


Canned Interactive clients include DreamWorks SKG, New Line Cinema, Walt Disney Co., Sony Music, Sony Digital and Warner Bros.


Change Technology specializes in interactive work for clients such as Lehman Bros., the U.S. Army, Adobe Systems, Primedia, Hearst Corp. and the U.S. Department of Veterans Affairs.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.