Chairman: Consignia Plans Name Change

Share this article:
Consignia, the beleaguered British postal operator, is expected to change its name within two years, the company's chairman said this week.


Chairman Alan Leighton told the British Broadcasting Corp. that the name, adopted last year, was "a piece of rebranding which just happens to be synonymous with the business underperforming."


Reportedly, Leighton made no secret of his dislike for the brand that has "caused confusion among customers."


He said the company probably would revert to an established, recognized name such as Post Office or Royal Mail.


Consignia says it is losing more than 1.5 million pounds ($2.2 million) a day. Consignia has said it plans to cut 15,000 jobs over three years and has warned that thousands more layoffs might be necessary to turn it around. Leighton also said he told a recent meeting of 150 top managers that one-third of them could expect to lose their jobs.


A national postal workers' strike planned for Wednesday was averted last week when Consignia reached a preliminary agreement over pay with the Communication Workers Union. In the deal, which still requires union approval, Consignia staff would get a 2.2 percent pay raise backdated to October 2001 and a further 2.3 percent in October 2002.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.