Stephen Malbon is CEO and founder of The Malbon Group, a content development and marketing company split into three divisions: BON, a creative agency; Frank151, a lifestyle brand; and The League, a creative community. The Malbon Group has done work for Casio, Scion and Sailor Jerry Rum, among others. Frank151 produces a quarterly pocked-sized publication called The Frank Book, in which each "chapter" is helmed by a special guest curator and focuses on a unique theme.
Company of the weekR2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.