December 05, 2012
With Carine Clark taking charge at Allegiance and James Buettgen assuming the lead role at Ruby Tuesday this week, the discussion of the chief marketing officer's value as the keeper of the customer becomes ever more relevant.
July 18, 2012
PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012.
May 14, 2012
One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
