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Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

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A difference in opinion regarding Big Data's importance can hinder success.

Feelin' the Love [Infographic]

Feelin' the Love [Infographic]

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CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.

Defending Direct: Answers

Defending Direct: Answers

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Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?

How to Think Like a Modern CMO

How to Think Like a Modern CMO

CMOs are reinventing themselves and redefining the C-Suite.

Hawthorne Direct Announces New CEO

Hawthorne Direct Announces New CEO

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The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.

News Byte: Heineken Names Teles CMO

News Byte: Heineken Names Teles CMO

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Heineken USA has appoint Nuno Teles as the company's chief marketing officer.

News Byte: RadiumOne Hires Westly as IPO Looms

News Byte: RadiumOne Hires Westly as IPO Looms

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Former California state controller and Silicon Valley insider Steve Westly joins the company's board.

4 Ways CMOs Can Use Social Media Intelligence to Act Like CEOs

4 Ways CMOs Can Use Social Media Intelligence to Act Like CEOs

Marketing chiefs need unique, actionable insight to lead through influence.

News Byte: Lyris Names Philpin CEO

News Byte: Lyris Names Philpin CEO

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Former engineering chief also brings extensive marketing experience to the job.

News Byte: Microsoft CEO Steve Ballmer to Retire within 12 Months

News Byte: Microsoft CEO Steve Ballmer to Retire within 12 Months

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Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.

News Byte: Groupon Names Eric Lefkofsky CEO

News Byte: Groupon Names Eric Lefkofsky CEO

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Lefkofsky looks to mobile to save the daily deals company.

Two CMOs taking on the top spots

Two CMOs taking on the top spots

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With Carine Clark taking charge at Allegiance and James Buettgen assuming the lead role at Ruby Tuesday this week, the discussion of the chief marketing officer's value as the keeper of the customer becomes ever more relevant.

PulsePoint appoints Sloan Gaon CEO

PulsePoint appoints Sloan Gaon CEO

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PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012.

Yahoo announces big data solution amid CEO departure

Yahoo announces big data solution amid CEO departure

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One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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As the leading source for direct marketing youth data, ASL Marketing connects your ...