He joins the team from Catalyst/GroupM.
Paulo Gonzales (53) and Bev Wilson (48) have had continued success, but CEO Glenn Eichert is still convinced that the company needs a younger digital leader and secretly set out to find one. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. See how our readers would handle this situation.
A difference in opinion regarding Big Data's importance can hinder success.
CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.
Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
CMOs are reinventing themselves and redefining the C-Suite.
The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.
Heineken USA has appoint Nuno Teles as the company's chief marketing officer.
Former California state controller and Silicon Valley insider Steve Westly joins the company's board.
Marketing chiefs need unique, actionable insight to lead through influence.
Former engineering chief also brings extensive marketing experience to the job.
Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.
Lefkofsky looks to mobile to save the daily deals company.
With Carine Clark taking charge at Allegiance and James Buettgen assuming the lead role at Ruby Tuesday this week, the discussion of the chief marketing officer's value as the keeper of the customer becomes ever more relevant.
PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012.
One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.