Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
CMOs are reinventing themselves and redefining the C-Suite.
The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.
Heineken USA has appoint Nuno Teles as the company's chief marketing officer.
Former California state controller and Silicon Valley insider Steve Westly joins the company's board.
Marketing chiefs need unique, actionable insight to lead through influence.
Former engineering chief also brings extensive marketing experience to the job.
Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.
Lefkofsky looks to mobile to save the daily deals company.
With Carine Clark taking charge at Allegiance and James Buettgen assuming the lead role at Ruby Tuesday this week, the discussion of the chief marketing officer's value as the keeper of the customer becomes ever more relevant.
PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012.
One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.