A difference in opinion regarding Big Data's importance can hinder success.
CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.
Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
CMOs are reinventing themselves and redefining the C-Suite.
The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.
Heineken USA has appoint Nuno Teles as the company's chief marketing officer.
Former California state controller and Silicon Valley insider Steve Westly joins the company's board.
Marketing chiefs need unique, actionable insight to lead through influence.
Former engineering chief also brings extensive marketing experience to the job.
Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.
Lefkofsky looks to mobile to save the daily deals company.
With Carine Clark taking charge at Allegiance and James Buettgen assuming the lead role at Ruby Tuesday this week, the discussion of the chief marketing officer's value as the keeper of the customer becomes ever more relevant.
PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012.
One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...