Century Direct Takes the E-Train

Share this article:
Century Direct, Santa Monica, CA, said earlier this month it will form a new Internet division called Century-e.com, a strategic marketing company that will help Century Direct's DRTV clients develop e-commerce applications and business solutions.


Heading up the division are Bill Wallen, a former Sony, Columbia Tri-Star executive; Patrick Davidson, former senior vice president of the Disney Channel; Peter Bergmann, former programming and corporate executive at ABC; and Todd Makler.


Wallen and Davidson bring a host of clients from their own agency, e-imaginet, that are involved in the e-commerce business.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.