Central Park signs conserve past, drive funding

Share this article:

In a new marketing initiative the Central Park Conservancy has placed 15 "before" signs throughout the park to give the public a look back at the historic decline and rise of Central Park.

The new signs show a park struck with graffiti, trash, barren landscapes and overall unwelcoming conditions.

Locations in the park such as the Great Lawn, the Harlem Meer and Belvedere Castle will have a signs measuring 52 inches wide by 90 inches tall showing a pre-restoration photo.

The signs were made in collaboration with direct marketing agency Wunderman New York.

The agency also redesigned the park's 18 entrance signs with new messages detailing the different tasks involved in maintaining the 843-acre park.

The park's Web site at www.centralparknyc.org offers Central Park news, events and history as well an online store.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.