Centerling, Experian Team on Affinity Programs

Share this article:
Centerlinq and Experian, Schaumburg, IL, said yesterday that they would partner to offer a suite of services designed to strengthen the effectiveness of shopping mall affinity programs. Centerlinq, Los Angeles, said it is embarking on the venture to enable its growing list of shopping mall management and retail clients to succeed in the sophisticated direct marketing arena.


Using a custom Web interface developed by Experian, Centerlinq is going to offer its clients a range of functions to segment and profile the shopping habits of consumers, giving both mall developers and retailers the ability to better target their desired audiences. Since the installation of the first set of Centerlinq kiosks, consumers have been using Centerlinq to enroll in mall reward programs.


Centerlinq is a subsidiary of GenesisInternetmedia.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.