Centerling, Experian Team on Affinity Programs

Share this article:
Centerlinq and Experian, Schaumburg, IL, said yesterday that they would partner to offer a suite of services designed to strengthen the effectiveness of shopping mall affinity programs. Centerlinq, Los Angeles, said it is embarking on the venture to enable its growing list of shopping mall management and retail clients to succeed in the sophisticated direct marketing arena.


Using a custom Web interface developed by Experian, Centerlinq is going to offer its clients a range of functions to segment and profile the shopping habits of consumers, giving both mall developers and retailers the ability to better target their desired audiences. Since the installation of the first set of Centerlinq kiosks, consumers have been using Centerlinq to enroll in mall reward programs.


Centerlinq is a subsidiary of GenesisInternetmedia.com.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.