Cendant Eyes $40M Savings From Deal With AT&T

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AT&T Corp. has won an eight-year contract to revamp direct marketer and franchiser Cendant Corp.'s call center communications infrastructure.


The $100 million contract includes 75 facilities, including 32 call centers owned by Cendant, New York, in the United States, Canada and Europe. The call centers sell services provided by companies such as Days Inn, Howard Johnson, Ramada, Avis and RCI, a time share exchange.


Cendant expects to save $40 million over the life of the contract as a result of the technological improvements.


In the deal announced last week, AT&T will take over management of voice-related telephone equipment and services for Cendant's call centers. Also, AT&T Solutions -- AT&T's network services subsidiary -- will help standardize technology across Cendant's global telecommunications system.


AT&T Solutions will help unify all contact information that Cendant has regarding its customers into one database. The database will be available to all Cendant representatives in direct sales and customer service.


AT&T Solutions will turn Cendant's telephone call centers into Web-enabled contact centers. The improvements will allow customers to contact Cendant via e-mail and online chat as well as by telephone.

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