Cendant Enhances Internet Presence

Share this article:
Real Select Inc., which operates the real-estate Web site www.realtor.com, has become the exclusive, endorsed provider of Web-related products and services to real estate franchises Century 21, Coldwell Banker and ERA through a five-year alliance with the franchises' parent company, Cendant Corp., Parsippany, NJ. Cendant, which also is a direct marketer of membership services, will assist Real Select, Westlake Village, CA, in marketing its products and services directly to brokers of its real estate franchises in return for Real Select's Web-site design, hosting and support services. Realtor.com, which carries more than 1.25 million listings, will be endorsed as the leading online distributor of the Cendant franchises' 330,000 online listings. The alliance is part of Cendant's global strategy to maximize exposure of its broker franchises and their listings.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.