Cendant Completes Sales of Non-core Assets

Share this article:
Direct marketer and franchiser Cendant Corp., New York, this week said it completed the sale of two of its divisions, ending the company's endeavor to divest its non-core assets.


The company sold coupon book publisher Entertainment Publications Inc. to The Carlyle Group, Washington, and its Green Flag roadside assistance unit in the United Kingdom to rival Direct Line for a combined total value of about $735 million.


The company said that it sold 18 business units for about $4.5 billion, which has been used to repurchase stock and reduce debt.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches