Celtics Staff Diagrams Ticket Sales With Monitoring Tool

Share this article:
Data analytics technology from StratBridge is helping the Boston Celtics increase attendance and revenue for home games, the Cambridge, MA, company said yesterday.


The StratBridge.net technology lets sales executives for the National Basketball Association team monitor consumer demand through a real-time display of sold and available seating, letting them develop promotions and sales strategies on the fly to fill seats.


A 40-inch plasma screen television in the Celtics sales center displays an image of the arena's seating chart with color blocks indicating up-to-the-minute availability and revenue for home games throughout the season. Sales execs can access the information on their desktops to study buying trends, identify sections that aren't selling and pinpoint targeted promotions.


The system is built on Microsoft's .NET Web services platform.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.