Celtics Staff Diagrams Ticket Sales With Monitoring Tool

Share this article:
Data analytics technology from StratBridge is helping the Boston Celtics increase attendance and revenue for home games, the Cambridge, MA, company said yesterday.


The StratBridge.net technology lets sales executives for the National Basketball Association team monitor consumer demand through a real-time display of sold and available seating, letting them develop promotions and sales strategies on the fly to fill seats.


A 40-inch plasma screen television in the Celtics sales center displays an image of the arena's seating chart with color blocks indicating up-to-the-minute availability and revenue for home games throughout the season. Sales execs can access the information on their desktops to study buying trends, identify sections that aren't selling and pinpoint targeted promotions.


The system is built on Microsoft's .NET Web services platform.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.