Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.
A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.
The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.
The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster
It's just a coincidence that Jay-Z and Beyonce's baby name of choice, Blue Ivy, is also that of two companies. If only it were so with the little Chanels, Armanis, Bentleys and Canons of this modern world.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...