Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.
A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.
The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.
The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster
It's just a coincidence that Jay-Z and Beyonce's baby name of choice, Blue Ivy, is also that of two companies. If only it were so with the little Chanels, Armanis, Bentleys and Canons of this modern world.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...