Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.
A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.
The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.
The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster
It's just a coincidence that Jay-Z and Beyonce's baby name of choice, Blue Ivy, is also that of two companies. If only it were so with the little Chanels, Armanis, Bentleys and Canons of this modern world.
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