Celebrities

Influence: The Key to an Effective Marketing Strategy

Influence: The Key to an Effective Marketing Strategy

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Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.

Enter the Selfie-Razzi

Enter the Selfie-Razzi

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A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

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Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Madame Tussauds Hollywood molds customer loyalty

Madame Tussauds Hollywood molds customer loyalty

For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.

Toyota targets Yaris at young audience and confirms "It's a car!"

Toyota targets Yaris at young audience and confirms "It's a car!"

The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.

Celebrities assist with Haiti relief recovery

Celebrities assist with Haiti relief recovery

The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster

Branding your baby

Branding your baby

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It's just a coincidence that Jay-Z and Beyonce's baby name of choice, Blue Ivy, is also that of two companies. If only it were so with the little Chanels, Armanis, Bentleys and Canons of this modern world.

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