Celebrities

Enter the Selfie-Razzi

Enter the Selfie-Razzi

By

A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

By

Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Madame Tussauds Hollywood molds customer loyalty

Madame Tussauds Hollywood molds customer loyalty

For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.

Toyota targets Yaris at young audience and confirms "It's a car!"

Toyota targets Yaris at young audience and confirms "It's a car!"

The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.

Celebrities assist with Haiti relief recovery

Celebrities assist with Haiti relief recovery

The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster

Branding your baby

Branding your baby

By

It's just a coincidence that Jay-Z and Beyonce's baby name of choice, Blue Ivy, is also that of two companies. If only it were so with the little Chanels, Armanis, Bentleys and Canons of this modern world.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.