December 01, 2012
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
November 01, 2012
For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.
March 01, 2012
The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.
March 01, 2012
The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster
January 13, 2012
It's just a coincidence that Jay-Z and Beyonce's baby name of choice, Blue Ivy, is also that of two companies. If only it were so with the little Chanels, Armanis, Bentleys and Canons of this modern world.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
