Celebrities

Influence: The Key to an Effective Marketing Strategy

Influence: The Key to an Effective Marketing Strategy

By

Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.

Enter the Selfie-Razzi

Enter the Selfie-Razzi

By

A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

By

Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Madame Tussauds Hollywood molds customer loyalty

Madame Tussauds Hollywood molds customer loyalty

For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.

Toyota targets Yaris at young audience and confirms "It's a car!"

Toyota targets Yaris at young audience and confirms "It's a car!"

The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.

Celebrities assist with Haiti relief recovery

Celebrities assist with Haiti relief recovery

The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster

Branding your baby

Branding your baby

By

It's just a coincidence that Jay-Z and Beyonce's baby name of choice, Blue Ivy, is also that of two companies. If only it were so with the little Chanels, Armanis, Bentleys and Canons of this modern world.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...