CDNow, 7 Up Team Up for Contest

Share this article:
CDNow, Fort Washington, PA, and Dr Pepper/7 Up, Plano, TX, will team up on a joint promotion using custom music CDs as incentives for teens to buy specially marked 7 Up products.


The under-the-cap contest, called "Tune into 7 Up," offers $90 million in custom CD prizes seeded over 75 million 7 Up products. The contest will run until September.


Winners will be able to log on to a special CDNow site where they can enter a code and create a custom CD of songs from 135 artists across several categories.


The program will be supported online by CDNow and with point-of-purchase materials nationwide.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.