CDD pushes FTC for mobile rules investigation

Share this article:

As mobile marketing takes off as a direct marketing channel, questions are arising about the role of consumer privacy.

The Center for Digital Democracy (CDD), based in Washington D.C., and the US Public Interest Research Group (USPIRG), based in Boston, have petitioned the US Federal Trade Commission to investigate the mobile marketplace and look at practices that could compromise user privacy. The groups also are pushing for a special investigation on the privacy threats and inappropriate practices surrounding targeting children, adolescents and multicultural consumers.

The petition raises concerns around the mobile practices of behavioral targeting, location-based targeting, user tracking/mobile analytics, audience segmentation and data mining.

The petition comes after the two groups' previous complaints, which were filed in 2006 and 2007, pushed the FTC to consider legislation for consumer privacy from such online advertising practices as behavioral profiling and targeting. The FTC is now investigating the industry.

The new petition requests that the FTC “Require true notice and disclosure of data collection on mobile devices; redefine ‘Unfair and Deceptive' practices in the mobile marketing arena; review industry self-regulation and protect youth from unfair or deceptive practices on mobile devices.”

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.