CCO

News Byte: Catalyst Names Jim Dellavilla Chief Client Officer

News Byte: Catalyst Names Jim Dellavilla Chief Client Officer

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The direct and digital marketing agency's new CCO will lead the company's account strategies.

Aligning customer experience and marketing at NBA's Oklahoma City Thunder

Aligning customer experience and marketing at NBA's Oklahoma City Thunder

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CCO of the Year Pete Winemiller reveals his winning customer-centric strategy, and how it links with the team's marketing goals.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.