CCMR Gets RestaurantMarket.com AccountBusiness-to-business marketing communications agency CCMR Advertising, Kingston, NY, has been chosen as agency-of-record by RestaurantMarket.com, New York, for a $1.5 million marketing campaign directed at food-service professionals.
CCMR's new marketing program for the recently launched dot.com company will include direct marketing, collateral and trade show/event management public relations. RestaurantMarket.com founder/CEO Philip Krish said he liked the idea of dealing with a smaller advertising agency outside of the city.
"They have a wealth of experience in the business-to-business arena, [but being] a smaller firm ensures me of more personalized service," he said.
CCMR has focused on the BTB market for 20 years. Clients include IBM, Hitachi Computer Division, Avstar News Systems and Nokia VPN Technology.