CCG Unveils CustomerCenter; Merkle Gets Geico Contract

Share this article:
KISSIMMEE, FL -- Customer Communications Group, a Denver-based relationship marketing agency, unveiled CCG CustomerCenter at yesterday's opening of the Winter 2004 National Center for Database Marketing Conference.


CustomerCenter helps clients implement strategies through a combination of software, database management services and consulting. The system also has database management services that include customer data integration, CRM consulting and technology evaluation.


In other news, database marketing agency Merkle, Lanham, MD, has received a new contract from Geico to provide database marketing services and solutions, the company said yesterday. Financial terms of the contract were not disclosed.


Merkle will oversee day-to-day operations involving Geico's data and direct mail programs, including strategic campaign management, modeling and analytics and content management. Geico is the fifth largest private passenger auto insurer in the United States.


Since 2002, Merkle has helped Geico enhance and augment its overall mass marketing strategy through the use of coordinated direct mail campaigns.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.