CC3 Joins Transcontinental Family

Share this article:
Transcontinental Inc., a Canadian printing house, yesterday announced that it purchased U.S. direct marketing services firm CC3 in a stock-and-cash deal worth $106 million.


The acquisition adds 1,100 employees and $127 million in annual revenue to Transcontinental, Montreal. CC3, Ivyland, PA, delivers 1.5 billion pieces of direct mail yearly.


In a statement, Transcontinental said that in the past year it had sought to expand its holdings in the U.S. direct marketing industry, which it sees as a growing niche that fits into the company's strategic vision. CC3 is expected to begin contributing to Transcontinental's earnings within 12 months, Transcontinental said.


CC3 operates six locations in Philadelphia and one in Los Angeles and has a total of 500,000 square feet of production capacity. In September, CC3 announced the opening of a 95,000-square-foot production facility in the Dallas/Fort Worth, TX, area.


The company also delivers database management services, provides online campaign management tools and has permission-based e-mail capabilities. Its customer base includes agencies, banks, telecommunications companies and insurance providers.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.