CBSI to Offer Banks Response Insurance ProgramBank market specialist CBSI and Response Insurance, a direct-to-consumer auto insurer, said yesterday they agreed to jointly market auto insurance through consumer banking institutions.
CBSI, Harrison, NY, will promote Response's auto insurance offer. The national program will enable banks to offer auto insurance quotes to their credit card, checking account and auto loan customers. The offer will be marketed through direct response, point-of-sale promotion and the Internet.
CBSI will offer Response Insurance, White Plains, NY, to consumer banking organizations with a focus on mid-size card and checking account issuers.