CBS Radio, Yahoo Launchcast enter agreement

Share this article:

Yahoo and CBS Radio have entered into an agreement under which CBS Radio will power Yahoo's free Internet radio service, Launchcast Radio.

Launchcast's 150 stations and more than 150 CBS Radio stations will be combined in early 2009, with CBS Radio assuming sales responsibility.

Yahoo's news and sports sections will feature some of CBS Radio's top-ranked radio stations, including WFAN in New York. A new CBS Radio player will be integrated into the Yahoo Music site, and Yahoo News and Sports also will incorporate players dedicated to those topics. Launchcast would be available to Firefox, Mac and Safari users.

This partnership will offer marketers extended reach in online radio advertising.

“Yahoo has always been focused on national advertisers and national brands,” said Michael Spiegelman, head of Yahoo Music. “Traditionally radio has a lot of local advertisers involved in it so this partnership will really give those advertisers a lot more access into our radio products.”

Spiegelman said the partnership also would keep Yahoo's royalty and publishing rates from rising in the current economic climate.

Yahoo music currently has 3 million unique users per month.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.