CBS in Clinch With Wrenchead.com

New York media giant CBS Corp. continues its acquisition spree with the decision yesterday to buy a 22 percent equity stake in Wrenchead.com, an online auto parts retailer. In return, Wrenchead.com will gain $33 million worth of advertising and promotion over the next four years, among other things, across CBS's TV, outdoor and radio properties. Additionally, Wrenchead.com will work jointly with the broadcaster to develop auto-enthusiast targeted programming for CBS' TNN country lifestyle cable channel. CBS' online interests now span SportsLine USA, MarketWatch.com, StoreRunner, ThirdAge Media, Medscape, Switchboard, Office.com, Rx.com and Hollywood.com.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...