CBS in Clinch With Wrenchead.com

Share this article:
New York media giant CBS Corp. continues its acquisition spree with the decision yesterday to buy a 22 percent equity stake in Wrenchead.com, an online auto parts retailer. In return, Wrenchead.com will gain $33 million worth of advertising and promotion over the next four years, among other things, across CBS's TV, outdoor and radio properties. Additionally, Wrenchead.com will work jointly with the broadcaster to develop auto-enthusiast targeted programming for CBS' TNN country lifestyle cable channel. CBS' online interests now span SportsLine USA, MarketWatch.com, StoreRunner, ThirdAge Media, Medscape, Switchboard, Office.com, Rx.com and Hollywood.com.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.