CBS and Microsoft Go Interactive

Share this article:
CBS Television said last week that it has entered into the first interactive television pact of any of the big four networks. Beginning this television season, more than 500 hours of programming will be interactive to people with a Microsoft WebTV set-top box.


"I think it's the first inflection point in the interactive television industry. Programmers are finally interested in taking their best product and making it interactive," David Katz, vice president of strategic planning and interactive ventures at CBS Television, said in a statement.


The two companies have not yet released which programs will be interactive or the level of interaction. The programs will be dramas, comedies, specials, variety shows, movies and sports -- covering just about every facet of programming besides news. The level of interaction also was described in broad terms: chat, information programming on demand and e-commerce.


The Microsoft WebTV service has about 1 million subscribers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.