Catterton Partners acquires On Target Media

Share this article:

Private equity firm Catterton Partners has acquired On Target Media LLC, which does business as Healthy Advice Networks. Petsky Prunier, a marketing investment bank that worked closely with On Target Media on the deal, announced the deal yesterday.

Healthy Advice Networks designs and provides health education digital programming and print materials to physician office waiting rooms and examining rooms.

Boston, MA-based Alta Communications invested in On Target Media in 2004. According to Sanjay Chadda, lead banker on the case and managing director at Petsky Prunier, “[Alta] is a very successful media investor and did a great job of helping [On target] grow.”

Chadda also explained that Catterton Partners is a well-suited firm for this opportunity. “They have a lot of experience in out-of-home media and marketing services,” he said.

The entire management team at On Target Media is staying intact through the transition.

Eric Brielmann, managing director of Joele Frank, Wilkinson Brimmer Katcher, that represents Catterton Partners confirmed the acquisition. Spokespersons from Catterton Partners and Healthy Advice Networks could not be reached by press time.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.