Catalogs

Industry Leader Urges Catalogers to Go to Washington

Industry Leader Urges Catalogers to Go to Washington

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ACMA chairman Martin McClanan warns his colleagues get to know their elected officials or risk a return to 2007.

Direct Strategist Don Libey Is Dead at 71

Direct Strategist Don Libey Is Dead at 71

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A direct marketing "giant," he wrote the classic book on recency and frequency.

NY Times: The Catalog Lives!

NY Times: The Catalog Lives!

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The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.

Marketers Need to Address UPS, FedEx Rate Changes

Marketers Need to Address UPS, FedEx Rate Changes

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A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.

Sorting Out the Mail with Hamilton Davison

Sorting Out the Mail with Hamilton Davison

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The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.

One Cataloger's Dim Prospects for Mail Volumes

One Cataloger's Dim Prospects for Mail Volumes

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Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.

Mailers Prepare to Deal With a Walloping Postal Rate Increase

Mailers Prepare to Deal With a Walloping Postal Rate Increase

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Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.

Will Catalogers Wage a Fight For Fairness?

Will Catalogers Wage a Fight For Fairness?

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As the Senate poises to pass the Marketplace Fairness Act, catalog sellers prepare to invade Washington to head things off in the House.

Can Marketing Make Three Times a Charm?

Can Marketing Make Three Times a Charm?

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Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions.

Inside the Mind of a Manic Consumer

Inside the Mind of a Manic Consumer

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I know I opted in, but can I please have some communications control?

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...