Catalogs

Sorting Out the Mail with Hamilton Davison

Sorting Out the Mail with Hamilton Davison

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The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.

One Cataloger's Dim Prospects for Mail Volumes

One Cataloger's Dim Prospects for Mail Volumes

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Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.

Mailers Prepare to Deal With a Walloping Postal Rate Increase

Mailers Prepare to Deal With a Walloping Postal Rate Increase

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Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.

Will Catalogers Wage a Fight For Fairness?

Will Catalogers Wage a Fight For Fairness?

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As the Senate poises to pass the Marketplace Fairness Act, catalog sellers prepare to invade Washington to head things off in the House.

Can Marketing Make Three Times a Charm?

Can Marketing Make Three Times a Charm?

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Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions.

Inside the Mind of a Manic Consumer

Inside the Mind of a Manic Consumer

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I know I opted in, but can I please have some communications control?

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