A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.
The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.
Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.
Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.
As the Senate poises to pass the Marketplace Fairness Act, catalog sellers prepare to invade Washington to head things off in the House.
Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions.
I know I opted in, but can I please have some communications control?
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.