Catalogs

Marketers Need to Address UPS, FedEx Rate Changes

Marketers Need to Address UPS, FedEx Rate Changes

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A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.

Sorting Out the Mail with Hamilton Davison

Sorting Out the Mail with Hamilton Davison

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The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.

One Cataloger's Dim Prospects for Mail Volumes

One Cataloger's Dim Prospects for Mail Volumes

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Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.

Mailers Prepare to Deal With a Walloping Postal Rate Increase

Mailers Prepare to Deal With a Walloping Postal Rate Increase

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Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.

Will Catalogers Wage a Fight For Fairness?

Will Catalogers Wage a Fight For Fairness?

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As the Senate poises to pass the Marketplace Fairness Act, catalog sellers prepare to invade Washington to head things off in the House.

Can Marketing Make Three Times a Charm?

Can Marketing Make Three Times a Charm?

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Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions.

Inside the Mind of a Manic Consumer

Inside the Mind of a Manic Consumer

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I know I opted in, but can I please have some communications control?

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...