ACMA chairman Martin McClanan warns his colleagues get to know their elected officials or risk a return to 2007.
A direct marketing "giant," he wrote the classic book on recency and frequency.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.
The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.
Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.
Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.
As the Senate poises to pass the Marketplace Fairness Act, catalog sellers prepare to invade Washington to head things off in the House.
Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions.
I know I opted in, but can I please have some communications control?
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