Nearly three years in the making, Potpourri's groundbreaking Negotiated Service Agreement creates a template for other catalogers to follow.
A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.
Can USPS make nice with the catalog industry? The Postal Service's CIO thinks data and a new attitude can unite the two in the future.
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