Cataloger Works to Stem Slumping Sales

Share this article:
Diplomat Direct Marketing Corp. Teaneck, NJ, which changed its name on Tuesday to StyleSite Marketing Inc., reported net sales of $15.4 million for the third quarter ended June 30, down 25.2% from the same period last year, due to significantly fewer catalogs mailed and order cancellations and sellouts during the quarter.


The ailing cataloger mailed 8 million Lew Magram and Brownstone catalogs in the quarter, compared to 14 million mailed during the same period a year ago.


The company is currently pursuing alternatives to raise working capital to stem its significant cash shortage.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.