Cataloger bowing out of show

Share this article:

We used to attend the DMA conference on a yearly basis. But once we saw the potential decrease - as catalog-related content and prospects started migrating away from this show - we began to cut back our involvement.

We have customers and prospects who are saying that they need education because the business is getting so technical, but they're not going to find much that is relevant in Chicago. Last year, I attended the conference's Senior Summit, but I'm not even going to do that this year because there just isn't enough catalog-related content. Instead, I'm going to travel to Chicago while the conference is going on, to meet with a handful of customers. But, I probably won't even go over to the exhibit hall.

I think the show works for people outside of the catalog industry, but it has gotten away from anything that's catalog-related. Where the show works on the print side is for those companies and prospects interested in lettershop services and one-to-one marketing. The show fits that niche perfectly.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.