Catalog

Delivered: Holiday Catalogs 2013

Delivered: Holiday Catalogs 2013

What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.

Goodlatte Principles Create Common Ground for MFA Combatants

Goodlatte Principles Create Common Ground for MFA Combatants

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House Judiciary Committee guidelines for new Marketplace Fairness Act receive warm reception from both remote sellers and brick-and-mortar retailers.

Yankee Candle Lures Men With Bacon and Popcorn

Yankee Candle Lures Men With Bacon and Popcorn

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They say the way to a man's heart is through his stomach. But what about his nose

Are you really doing direct marketing?

Are you really doing direct marketing?

Too many marketers overlook the essential ingredient of direct marketing: Testing.

Pushing the envelope

Pushing the envelope

Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.

Delivered: spring catalogs

Delivered: spring catalogs

Spring catalogs: Who did it right?

Red Cross drives gift-giving

Red Cross drives gift-giving

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The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.

Zappos launches magalog iPad app

Zappos launches magalog iPad app

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Online retailer Zappos.com has launched Zappos Now, a digital catalog and lifestyle magazine app that includes editorial content on current fashion trends and the ability to shop directly within the app, the company said Dec. 16.

Delivered: Holiday catalogs

Delivered: Holiday catalogs

What's in our mailbox this month: Holiday catalogs

Sears Holdings' marketing president to resign

Sears Holdings' marketing president to resign

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David Friedman, Sears Holdings Corp.'s SVP and president of marketing, will resign his post in January. Imran Jooma, SVP and president of e-commerce at Sears Holdings, will manage the retailer's online, marketing, financial services and pricing business units.

Brands hop on iPad catalog bandwagon

Brands hop on iPad catalog bandwagon

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Google's new catalog app for the Apple iPad reignited a debate that will likely rage among direct marketers at least for the foreseeable future: are print catalogs a marketing luxury?

Q&A: Jeff Hassemer, VP of product strategy at Experian Marketing Services

Q&A: Jeff Hassemer, VP of product strategy at Experian Marketing Services

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Jeff Hassemer, VP of product strategy at Experian Marketing Services, discusses his company's upcoming digital catalog app and how brands can leverage marketing technology to build customer loyalty.

Google digitizes retailers' catalogs with iPad app

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Google has launched an app for Apple's iPad tablet that enables retailers to digitize print catalogs and embed rich-media content, such as videos. Catalogs from retailers including Macy's, Pottery Barn and Sephora are available through the Google Catalogs app at launch.

IKEA names McCann NY global AOR for catalog

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Retailer IKEA has hired McCann NY as its global Agency of Record for its catalog, the company said on August 3.

Huber named Lands' End CEO

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Sears Holdings has named Edgar Huber president and CEO of Lands' End, the company said in an August 1 statement. He will replace former CEO Nicholas P. M. Coe, who left the company in May to become CEO of Bath & Body Works Brand Management.

Q&A: Amy Sullivan, director of e-commerce, Brahmin Handbags

Q&A: Amy Sullivan, director of e-commerce, Brahmin Handbags

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Amy Sullivan, director of e-commerce at Brahmin Handbags, discusses why her brand won't abandon direct mail.

Boston Proper builds customer database and sales with summer catalog initiative

Boston Proper builds customer database and sales with summer catalog initiative

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With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals.

JCPenney CMO retires after eight years at the helm

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Mike Boylson, CMO of JCPenney, retired this month after more than eight years as the retailer's marketing leader and 33 years at the company. JCPenney has yet to name a replacement.

Hardware chains match multichannel efforts nearly nail for nail

Hardware chains match multichannel efforts nearly nail for nail

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With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their in-store offerings with a multichannel approach to keep up with the various consumer touchpoints. The two companies share a foundational strategy and execution, if little else.

Q&A: Lynn Gore, VP of marketing, Plow & Hearth

Q&A: Lynn Gore, VP of marketing, Plow & Hearth

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Lynn Gore, VP of marketing at Plow & Hearth, discusses strategy for a uniform brand message across various channels.

Fewer than half of marketers see revenue increase in early 2011: DMA report

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Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011.

Continual testing on Tafford Uniforms' 
e-commerce site lifts conversion rates

Continual testing on Tafford Uniforms' 
e-commerce site lifts conversion rates

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The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.

Zappos switches up catalog strategy

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Zappos.com, best known for its online shoe store, is expanding its presence in consumers' mailboxes.

Postal Service to cut 7,500 positions

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The US Postal Service said March 24 that it will eliminate 7,500 positions in the next year as part of an effort to cut $750 million in costs. The USPS will cut the positions through a combination of buyouts, layoffs, and the elimination of some jobs.

Postal Regulatory Commission divided on five-day delivery

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The Postal Regulatory Commission said March 24 that the US Postal Service overestimated its potential savings and underestimated potential lost revenues in its proposal to move to five-day-per-week home delivery. The commission's five members issued varying opinions on the plan to cut Saturday delivery, which Congress is expected to debate this session.

Chicago offers a direct mail opt-out program

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The city of Chicago began a mail preference service earlier this month that provides residents with the ability to opt out of receiving selected direct mail materials. The effort, created by nonprofit Catalog Choice, is designed primarily to enable Chicago to save money on sanitation and rid the city of tons of millions of pounds of paper waste.

Postal Service, APWU agree to four-year-plus contract

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The US Postal Service and the American Postal Workers Union tentatively agreed to a new four-and-a-half-year contact on March 14. The deal, which would run through May 20, 2015, includes a 3.5% wage increase over the life of the contract, with the first raise taking effect in November 2012.

Illinois enacts tax requirement on out-of-state retailers

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Illinois Gov. Pat Quinn signed the Main Street Fairness Bill into law on March 11, requiring all retailers doing business in the state to collect and remit sales tax. The law, which is effective immediately, requires out-of-state retailers, such as e-commerce merchants with affiliates in Illinois, to collect sales tax on customer purchases and remit them to the Illinois Department of Revenue.

Postal Service loses $451 million in January

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The US Postal Service reported a net loss of $451 million in January when mail volume at the organization decreased 1.3% year-over-year to 13.7 billion pieces. The organization, which has said it could run out of money this fiscal year, decreased work hours by 3.3% in January, compared with the prior year.

JCPenney's sales increase in 2010 as retailer shifts focus toward e-commerce

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Retailer JCPenney's 2010 fiscal year net sales increased 1.2% compared with fiscal 2009, the company said February 25. The company's Internet sales increased 4.4% to $1.5 billion in fiscal 2010, compared with the prior fiscal year.

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