Catalog

The Print Catalog Heard 'Round the (Social Media) World

The Print Catalog Heard 'Round the (Social Media) World

By

Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

Industry Leader Urges Catalogers to Go to Washington

Industry Leader Urges Catalogers to Go to Washington

By

ACMA chairman Martin McClanan warns his colleagues get to know their elected officials or risk a return to 2007.

Direct Strategist Don Libey Is Dead at 71

Direct Strategist Don Libey Is Dead at 71

By

A direct marketing "giant," he wrote the classic book on recency and frequency.

NY Times: The Catalog Lives!

NY Times: The Catalog Lives!

By

The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.

Marketers Need to Address UPS, FedEx Rate Changes

Marketers Need to Address UPS, FedEx Rate Changes

By

A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.

Cataloger Scores an NSA From the Postal Service

Cataloger Scores an NSA From the Postal Service

By

Nearly three years in the making, Potpourri's groundbreaking Negotiated Service Agreement creates a template for other catalogers to follow.

Is a Prospect Rate in the Cards for Catalogers?

Is a Prospect Rate in the Cards for Catalogers?

By

A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.

Cochrane's Proposition for Catalogers

Cochrane's Proposition for Catalogers

By

Can USPS make nice with the catalog industry? The Postal Service's CIO thinks data and a new attitude can unite the two in the future.

Sorting Out the Mail with Hamilton Davison

Sorting Out the Mail with Hamilton Davison

By

The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.

One Cataloger's Dim Prospects for Mail Volumes

One Cataloger's Dim Prospects for Mail Volumes

By

Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.

Mailers Prepare to Deal With a Walloping Postal Rate Increase

Mailers Prepare to Deal With a Walloping Postal Rate Increase

By

Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.

Delivered: Holiday Catalogs 2013

Delivered: Holiday Catalogs 2013

What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.

Goodlatte Principles Create Common Ground for MFA Combatants

Goodlatte Principles Create Common Ground for MFA Combatants

By

House Judiciary Committee guidelines for new Marketplace Fairness Act receive warm reception from both remote sellers and brick-and-mortar retailers.

Delivered: Men's apparel catalogs

Delivered: Men's apparel catalogs

What's in our mailbox this month: Men's apparel catalogs. Snazzy.

Yankee Candle Lures Men With Bacon and Popcorn

Yankee Candle Lures Men With Bacon and Popcorn

By

They say the way to a man's heart is through his stomach. But what about his nose

Will Catalogers Wage a Fight For Fairness?

Will Catalogers Wage a Fight For Fairness?

By

As the Senate poises to pass the Marketplace Fairness Act, catalog sellers prepare to invade Washington to head things off in the House.

Can Marketing Make Three Times a Charm?

Can Marketing Make Three Times a Charm?

By

Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions.

Inside the Mind of a Manic Consumer

Inside the Mind of a Manic Consumer

By

I know I opted in, but can I please have some communications control?

Catalogs Are Part of a Balanced Marketing Diet

Catalogs Are Part of a Balanced Marketing Diet

By

Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.

Delivered: Home Furnishings

Delivered: Home Furnishings

What's in our mailbox this month: home furnishings catalogs. Let's get cozy.

Recency, Big Data, and Williams-Sonoma

Recency, Big Data, and Williams-Sonoma

By

Data isn't new and neither are most basic marketing techniques. Put the two together, though, and magic could happen.

Are you really doing direct marketing?

Are you really doing direct marketing?

Too many marketers overlook the essential ingredient of direct marketing: Testing.

Pushing the envelope

Pushing the envelope

Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.

Delivered: Outdoor furniture / entertaining

Delivered: Outdoor furniture / entertaining

Outdoor furniture/entertaining: Which catalog would you want to invite to your backyard party?

Delivered: spring catalogs

Delivered: spring catalogs

Spring catalogs: Who did it right?

Delivered: spring catalogs

Delivered: spring catalogs

Spring catalogs: Who did it right?

Red Cross drives gift-giving

Red Cross drives gift-giving

By

The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.

Customer loyalty strategies determine the department store champion

Customer loyalty strategies determine the department store champion

By

In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.

Zappos launches magalog iPad app

Zappos launches magalog iPad app

By

Online retailer Zappos.com has launched Zappos Now, a digital catalog and lifestyle magazine app that includes editorial content on current fashion trends and the ability to shop directly within the app, the company said Dec. 16.

Zappos launches magalog iPad app

Zappos launches magalog iPad app

By

Online retailer Zappos.com has launched Zappos Now, a digital catalog and lifestyle magazine app that includes editorial content on current fashion trends and the ability to shop directly within the app, the company said Dec. 16.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...