Catalog

Amsterdam Printing awards Statlistics masterfile management

October 30, 2009

Amsterdam Printing, a catalog retailer of stationery and office products, awarded Statlistics management of its masterfile, effective November 1.
 

Experts: No USPS rate increase could result in customer retention

Frank Washkuch October 16, 2009

Direct mailers are calling the US Postal Service's announcement that it will not raise rates for almost all of its shipping categories next year a welcome surprise, especially considering that many were preparing additional funding for a rate increase.
 

But what effect will US Postal Service distribution center closings have?

Frank Washkuch October 01, 2009

In this week's edition of DMNews, direct mail experts said that post office branch closings won't have much of an impact on the direct marketing industry. However, processing and distribution centers could be another story altogether. The US Postal Service has announced the closing or downsizing of 15 of those offices and is considering the fate of others.
 

USPS branch closures unlikely to affect DM

Frank Washkuch September 28, 2009

A US Postal Service proposal to close office branches to cut costs at the financially troubled agency is making news headlines and has resulted in small uproars on the local level.
 

Pence replaces Griesemer as Coldwater Creek CEO

Nathan Golia September 15, 2009

Coldwater Creek has appointed Dennis Pence, most recently co-founder and chairman of the company, its president and CEO. He replaced Daniel Griesemer, who resigned as director, president and CEO. The retailer announced the selection on September 14, noting it was effective immediately.
 

Are offline pushes important to e-commerce?

September 14, 2009

Even businesses that buy and sell online often also have a presence in offline collateral. Our experts debate the value of trying to drive e-commerce in traditional channels
 

Dos and Don'ts of catalog circulation strategy

Chantal Todé September 11, 2009

Many multichannel merchants are compelled to cut catalog circulation because of the current economic picture. Some retailers, however, are doing so in the name of "mailing smarter." The goal is for sales to drop at only a fraction of circulation cuts. Multichannel merchants such as Williams-Sonoma and J. Crew reported double-digit reductions to circulations in the first half of this year simultaneous with better-than-expected profits. However, one retailer, Chico's, has expressed remorse recently over making cuts it later realized may have been too dramatic. Here, Kevin Hillstrom, president of MineThatData; Rod Ford, CEO of CognitiveData; and Holly Wasas, account manager for brokerage at Direct Media Millard, weigh in on how to cut back wisely.
 

Catalogers profit from cost cuts

Chantal Todé August 28, 2009

Though well-known catalog brands like Sharper Image and Smith & Hawken have gone out of business, and other mailers are dramatically cutting circulation, the sun may not be setting on the once vibrant catalog industry.
 

E-mail, fastest growing direct marketing segment, expands double digits

Carol Krol August 04, 2009

E-mail marketing spending will continue to expand at double-digit rates — 18.5% per year — for the next five years, according to Veronis Suhler Stevenson, a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business.
 

Mail's multichannel power

Nathan Golia July 27, 2009

Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.
 

Compass Direct taps Regency for marketing international lists

Lauren Bell July 06, 2009

Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.
 

CognitiveData acquires CMS Direct

Chantal Todé July 06, 2009

Seeing an opportunity to bring innovation to the areas of data accuracy, analytics and marketing databases for the catalog industry, CognitiveData, which was acquired by Merkle in May and is a wholly owned subsidiary of the database marketing agency, is acquiring catalog marketing services firm CMS Direct. CognitiveData and CMS have been working together since 2006, when they formed a strategic partnership. At the time, CMS began incorporating CognitiveData's data accuracy technology into its list processing and data processing environment.
 

New NextMark service dynamically updates list counts

Nathan Golia June 18, 2009

NextMark has launched NextMark Select, a service that integrates counts data from service bureaus with datacards on the list managers' end. Datacard counts can now be dynamically updated, a first for the industry, said Chris DeMartine, director of business development for NextMark.
 

Duluth Trading taps Donnelley Marketing

Lauren Bell June 11, 2009

Donnelley Marketing, a division of InfoGroup, has won list processing duties for multichannel retailer Duluth Trading Company. Duluth Trading Co., which sells workwear, tools, games and other "tradesmen" goods, chose Donnelley from a group of five serious contenders to handle its list rental fulfillment and all acquisition mailings, as well as house file hygiene and merge/purge duties.
 

Summer Sale starts July 1 for eligible mailers

Cara Wood June 05, 2009

The Postal Regulatory Commission unanimously approved the US Postal Service's summer sale, formally known as the Standard Mail Volume Incentive Pricing Program, on June 4.
 

Editorial: Marketers must adapt to new expectations

Cara Wood June 01, 2009

From the buzz around backyard gardening and DIY culture to the increasing popularity of coupons, 'staycations' and fuel efficiency, it's clear that broke is the new black. And, with penny-pinching en vogue, some customers are easing into new market expectations.
 

What does the future hold for catalogs?

June 01, 2009

Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for the popular sales channel.
 

Borrell study predicts 39% drop in direct mail spend by 2013

Lynne Miller May 28, 2009

Advertising revenue from direct mail is expected to plunge 39%, from $49.7 billion in annual spending in 2008 to $29.8 billion, by the end of 2013, according to a new forecast from Borrell Associates. If the forecast turns out to be right, direct mail would fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers, the report added.
 

Schawk Retail Marketing

May 18, 2009

Schawk's major disciplines/capabilities include brand point management, creative development, retail print advertising, direct marketing, catalog, in-store merchandising, photography. Click headline above to view Schawk's full profile, complete with capabilities and company history.
 

Sears holds on to Acxiom for customer analytics

Lauren Bell May 07, 2009

Sears Holdings Corp. has renewed its longstanding partnership with Acxiom Corp. as part of an effort to improve customer relationships and marketing efforts. The 50+-year-old marketing services contract has been renewed for another three years.
 

New prospecting tool for catalogers launches

Cara Wood May 06, 2009

While many catalogers are looking at cutting circulation because of the economic downturn, postage increases and potential paper increases, some are still looking to prospect for new buyers. "Those companies that rely only on marketing to their best buyers or their own customers during the recession are going to be much smaller in a few years due to natural customer attrition," said John Neswadi, director of Transactional Data Products in the marketing information services division of Experian.
 

All That Marketing offers J. Peterman buyers

May 01, 2009

All That Marketing has been awarded list management for the J. Peterman Company. The file contains female buyers who have purchased apparel and matchless items from The J. Peterman Owners Manual catalog.
 

Print-only catalogs losing ground

Chantal Todé April 28, 2009

The number of catalogs available in print-only formats decreased from 1,574 to 1,374 over last year, according to the 2009 National Directory of Catalogs. Continuing a trend from the past several years, however, the number of print catalogs with online editions grew from 8,675 to 8,894 from last year. Catalogs available in online-only formats totaled 2,011, up from 1,868 last year.
 

Postal initiatives hot topics at cataloger conference

Bryan Yurcan April 27, 2009

The second annual National Catalog Advocacy & Strategy Forum is slated for May 20-21, with the postage rate increase and the proposed "summer sale" among the topics of discussion.
 

Talbots decreases catalog circ., increases e-mail marketing

Chantal Todé April 17, 2009

The Talbots Inc. will decrease catalog circulation and increase e-mail marketing in 2009, according to the annual report recently filed with SEC by the company. In 2008, direct marketing represented 16% of total sales while the Internet comprised 68% of total direct marketing sales. To support the strong performance from its Internet efforts, the company is allocating a portion of its capital budget in 2009 to refresh its e-commerce platform.
 

Athleta joins Gap online platform

Chantal Todé April 17, 2009

Gap Inc. has added Athleta to its online platform, where consumers can shop all of the company's brands with one shopping cart a flat shipping rate of $7. Athleta offers functional, high-quality women's apparel for a variety of sports, including running, skiing, snowboarding, surfing and yoga. Gap acquired the brand, which is still available via catalog, in September.
 

Cindy Marshall joins Pace as president of e-commerce

Chantal Todé April 15, 2009

Cindy Marshall has joined Pace Communications as president of the e-commerce division, which includes the multichannel brand Exclusively Weddings. Prior to joining Pace, Marshall was the head of marketing and e-commerce for The Vermont Country Store. From 2001 to 2004, she was VP, marketing for jewelry and tabletop multichannel merchant Ross-Simons. She currently serves as a secretary of the New England Mail Order Association.
 

Talbots reports big Q4 loss

Chantal Todé April 13, 2009

The Talbots Inc. reported a net loss totaling $366.5 million, or $6.85 per share, for the fourth quarter ended January 31. This compares to a net loss totaling $171.4 million, or $3.22 per share, in the previous fourth quarter period. For the fiscal year, the net loss totaled $560.6 million, or $10.49 per share. This compares with the previous year's net loss of $188.8 million, or $3.56 per share.
 

Williams-Sonoma will focus on value in '09

Chantal Todé March 24, 2009

Coming off a fourth quarter and fiscal year with double-digit revenue declines, Williams-Sonoma Inc. is promising a greater focus on value and further catalog circulation reductions in 2009. The company, whose brands include Pottery Barn, West Elm and Williams-Sonoma, said net revenues in the fourth quarter ended February 3 decreased 26.7% for a total of $1.008 billion.
 

Sears touts multichannel capabilities

Chantal Todé March 17, 2009

Sears Holdings Corporation is touting its multichannel retail capabilities under the banner of "ShopYourWay," and using its Web site, catalogs and other marketing vehicles to showcase services such as the ability to buy online and pick up in-store, mobile commerce and in-store Web shopping kiosks. These capabilities were previously not communicated to consumers in "a broad, coordinated way," according to a company spokesperson, via e-mail.
 

Latest News

Popular Topics
Agency Agency Of Record Analytics Banner Ads Blogging Campaigns Creative CRM And Database Data & Analytics Database Marketing & CRM Direct Mail & Postal Direct Response Television Display Advertising E-Commerce Email EMail Marketing Interactive Marketing Internet Marketing Lists Loyalty Programs Mobile Marketing Multichannel Retail & Ecommerce Search Engine Marketing Social Media Social Media Marketing