Catalog, Web Boost Sales at Williams-Sonoma

Share this article:
Williams-Sonoma Inc. saw its fourth-quarter net income climb 28 percent, thanks partly to higher catalog circulation and expanded direct marketing, the San Francisco company said yesterday.


Net earnings for the 13 weeks ended Feb. 1 were $102.1 million versus $79.8 million a year ago. Net revenue, including shipping fees, increased 16.9 percent to $1 billion versus $859 million last year.


"Operationally in 2003, we deepened our commitment to multichannel retailing by launching our newest concept, PBTeen, in both the catalog and Internet and by expanding our West Elm concept into both the retail and Internet channels," CEO Ed Mueller said in a statement.


Direct-to-consumer net sales, including catalog and Internet, in the fourth quarter were up 26.3 percent to $322.2 million from $255.2 million a year ago. The company said higher sales in the Pottery Barn and Pottery Barn Kids brands drove the increase. Internet sales in the fourth quarter skyrocketed 74 percent.


Net earnings for FY '03 were up 26.4 percent to $157.2 million from $124.4 million a year ago, while net revenue rose 16.7 percent to $2.75 billion versus $2.36 billion last year. For the year, DTC net sales jumped 21.1 percent to $966.4 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.