Catalog Sales Projected at $132B for '03

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SAN FRANCISCO -- Catalog sales rose an average of 9.24 percent annually from 1998 to 2003, according to "Economic Impact: U.S. Direct and Interactive Marketing Today," a DMA study released at The Annual Catalog Conference at the Moscone Center here.


Catalog ad spending increased 6.25 percent annually during those five years as industry employment climbed 3.71 percent yearly.


The Direct Marketing Association projects that catalog sales will reach $132.8 billion in 2003, which would produce a 5.6 percent increase above the $125.8 billion in sales for 2002.


As catalog sales are expected to rise 5.88 percent yearly through 2008, employment is expected to increase at a yearly rate of 1.94 percent.


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