Catalog Sales Drop at Talbots

Weak response to its 1997 merchandise contributed to Talbots' 90.9 percent drop in net income to $5.8 million for fiscal 1997 ended Jan. 31, from $63.6 million the previous year. Catalog sales were down 11.5 percent to $159.2 million, from $179.8 million for fiscal 1996. The company's net sales increased 3 percent to $1.1 billion from $1 billion the previous year. In the fourth quarter, the company posted a net loss of $10.3 million vs. income of $16.5 million in the fourth-quarter 1996. Catalog sales in the quarter decreased 9 percent to $46.1 million from $50.6 million for the same period last year. Net sales rose 3 percent to $312.2 million from $303 million for the fourth quarter last year. "As previously announced, our performance was affected by lower levels of customer traffic and weak response to our merchandise, which did not provide our core customer with enough of the classic sportswear and styling that she has depended on from Talbots," said Arnold B. Zetcher, president and CEO.
close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Multichannel Is Perrigo's Marketing Cure

Multichannel Is Perrigo's Marketing Cure

Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign

Multichannel Marketing Makes Scott Naturals' Mission Possible

Multichannel Marketing Makes Scott Naturals' Mission Possible

It's no secret! Digital and sampling are top-notch marketing agents

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Breakfast at Tiffany's or the Red Carpet With ...

Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.