Catalog Sales Drop at Talbots

Share this article:
Weak response to its 1997 merchandise contributed to Talbots' 90.9 percent drop in net income to $5.8 million for fiscal 1997 ended Jan. 31, from $63.6 million the previous year. Catalog sales were down 11.5 percent to $159.2 million, from $179.8 million for fiscal 1996. The company's net sales increased 3 percent to $1.1 billion from $1 billion the previous year. In the fourth quarter, the company posted a net loss of $10.3 million vs. income of $16.5 million in the fourth-quarter 1996. Catalog sales in the quarter decreased 9 percent to $46.1 million from $50.6 million for the same period last year. Net sales rose 3 percent to $312.2 million from $303 million for the fourth quarter last year. "As previously announced, our performance was affected by lower levels of customer traffic and weak response to our merchandise, which did not provide our core customer with enough of the classic sportswear and styling that she has depended on from Talbots," said Arnold B. Zetcher, president and CEO.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.