Direct Line Blog

Catalog embraces wind power

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Here’s a marketer that’s taking the next step in seeing just how environmentally friendly a catalog can be. Selecta First Class, which sells rooted and unrooted cuttings to growers in the US and Canada via a catalog and online, recently announced that the printing of its 2008 Poinsettia Catalog is supporting wind power as part of a certified renewable energy initiative. The California-based printing company Selecta is working with is purchasing 1,200 Megawatt-hours of renewable certificates each year to offset 100% of the electricity used at its offices and printing warehouse, Selecta marketing manager Sabina Reiner tells “Greenhouse Grower.”

The poinsettia catalog is also the first Selecta catalog to be printed on recycled paper with soy-based ink, thereby reducing production costs by 10% through the elimination of high-gloss paper and UV coating.

--Chantal Todé

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