Catalog embraces wind power

Share this article:
Here’s a marketer that’s taking the next step in seeing just how environmentally friendly a catalog can be. Selecta First Class, which sells rooted and unrooted cuttings to growers in the US and Canada via a catalog and online, recently announced that the printing of its 2008 Poinsettia Catalog is supporting wind power as part of a certified renewable energy initiative. The California-based printing company Selecta is working with is purchasing 1,200 Megawatt-hours of renewable certificates each year to offset 100% of the electricity used at its offices and printing warehouse, Selecta marketing manager Sabina Reiner tells “Greenhouse Grower.”

The poinsettia catalog is also the first Selecta catalog to be printed on recycled paper with soy-based ink, thereby reducing production costs by 10% through the elimination of high-gloss paper and UV coating.

--Chantal Todé

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Better relationships. Better ROI.

Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...