Catalog Drives Brookstone Sales Increase

Share this article:
Brookstone Inc. reported a 22.2 percent rise in sales during its second quarter ended July 31. Total sales for the period were $98.3 million compared with $80.5 million in second-quarter 2003.


Same-store sales climbed 13.3 percent.


A 16.6 percent increase in direct marketing sales, to $16.3 million, was led by the Internet and expanded circulation of the Brookstone catalog, "which delivered increased sales to the catalog and Internet site and significant incremental revenue to the stores," Michael Anthony, Brookstone chairman/president/CEO, said in a statement.


In the fourth quarter, Brookstone, Nashua, NH, plans to increase the circulation of the Brookstone catalog by about 75 percent.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.