Catalog Conference Attendee Notices Absence of Negativity

Share this article:
ORLANDO, FL - Deana Burrett noticed something yesterday at the catalog conference: there were not as many list companies exhibiting as she would have liked.


The director of list management for Estee Marketing Group, New Rochelle, NY, found printers, service bureaus and media people, but not so many of her ilk at a catalog show that is now the latest pit stop for search engine marketers and Web analytics firms.


"When I'm talking to my brokers, a lot of people who aren't doing booths are doing meetings like I am," Burrett said.


She was quite satisfied with this show that has suddenly discovered multichannel marketing.


"It's been very worthwhile for me," Burrett said. "Everyone seems to be positive that the market is good. I haven't heard negativity and I'm getting many new brokerage leads like brokers working with new mailers and mailers testing new regions. I'm running into people I've never met before, doing impromptu meetings."


She was excited about another fact. Her company just won management of the American Thunder magazine file. A short-lived title for NASCAR fans, the consumer file has 191,178 12-month subscribers at $105/M. The file is good for racing and auto magazine offers.


Burrett and two colleagues were looking for similar business, attending sessions and walking the exhibit hall.


"We don't do booth," she said.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.