Catalog Brokers Team With Shop2u.com

Share this article:
Shop2u.com, Fairfax, VA, has launched partnerships with four list brokerage firms to promote its Cooperative E-mail Program to catalog brokerage clients.


The list brokerage firms that have agreed to introduce catalog clients to the Shop2u program are 21st Century Marketing, Farmingdale, NY; Mokrynski & Associates Inc., Hackensack, NJ; RMI Direct Marketing Inc., Danbury, CT; and Uni-Mail List, New York. Brokers at these firms have a combined total of more than 800 clients.


Shop2u, an e-mail catalog provider, plans to announce eight additional partnerships with brokerage companies in the next few weeks.


Through participation in the program, list brokers are able to offer catalog clients all of Shop2u's e-commerce products, including e-Catalog, e-Catalog of the Week, e-Catalog Sponsorship, Lead and Inquiry Fulfillment, and Multi-Merchant e-Catalog.


Catalogers can use the program to include personalized electronic catalogs from Shop2u in their e-mail marketing efforts.


In conjunction with the list broker, Shop2u will create and deploy e-catalog campaigns and will provide the broker and the mailer with monthly reporting.


Shop2u will deliver the e-catalogs to customers and requesters as well as prospects. Prospecting catalogers must agree to host a multimerchant e-catalog mailing to their house files in addition to outside lists.


Shop2u's catalog clients include merchants such as The Company Store, Hammacher Schlemmer, Macy's By Mail, Omaha Steaks and Panache.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US