Catalog and Retail

Victoria's Secret adds two lists to SMS relationship

February 02, 2010

Lingerie cataloger Victoria's Secret has extended its relationship with Specialists Marketing Services, awarding the list manager oversight of its Canadian Buyers & Inquirers and International Buyers files.

Holiday e-commerce sales up 5% as more shoppers migrate online

Carol Krol December 30, 2009

E-commerce sales jumped 5% to $27 billion for the 2009 holiday shopping season compared with a year ago, according to ComScore. The online measurement firm released the data on Dec. 30 based on online sales tallied November 1 through Christmas Eve.

Sears launches interactive holiday Wish Book

Frank Washkuch November 25, 2009

Sears Holdings launched an e-commerce version of its holiday Wish Book, traditionally one of the most notable yearly catalogs, on November 24. The interactive portal allows users to "turn pages" on-site from one list of offerings to the next, as well as to download a PDF copy of the whole catalog or sections of it.

But what effect will US Postal Service distribution center closings have?

Frank Washkuch October 01, 2009

In this week's edition of DMNews, direct mail experts said that post office branch closings won't have much of an impact on the direct marketing industry. However, processing and distribution centers could be another story altogether. The US Postal Service has announced the closing or downsizing of 15 of those offices and is considering the fate of others.