Catalog and Retail

Delivered: Men's apparel catalogs

Delivered: Men's apparel catalogs

What's in our mailbox this month: Men's apparel catalogs. Snazzy.

Catalogs Are Part of a Balanced Marketing Diet

Catalogs Are Part of a Balanced Marketing Diet

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Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.

Delivered: Home Furnishings

Delivered: Home Furnishings

What's in our mailbox this month: home furnishings catalogs. Let's get cozy.

Recency, Big Data, and Williams-Sonoma

Recency, Big Data, and Williams-Sonoma

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Data isn't new and neither are most basic marketing techniques. Put the two together, though, and magic could happen.

Delivered: Outdoor furniture / entertaining

Delivered: Outdoor furniture / entertaining

Outdoor furniture/entertaining: Which catalog would you want to invite to your backyard party?

Delivered: spring catalogs

Delivered: spring catalogs

Spring catalogs: Who did it right?

Customer loyalty strategies determine the department store champion

Customer loyalty strategies determine the department store champion

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In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.

Zappos launches magalog iPad app

Zappos launches magalog iPad app

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Online retailer Zappos.com has launched Zappos Now, a digital catalog and lifestyle magazine app that includes editorial content on current fashion trends and the ability to shop directly within the app, the company said Dec. 16.

Office supply chains apply integrated 
strategies to stoke sluggish sales

Office supply chains apply integrated 
strategies to stoke sluggish sales

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Office supply chains Staples and Office Depot started the year in equally disappointing fashion.

Delivered: Holiday catalogs

Delivered: Holiday catalogs

What's in our mailbox this month: Holiday catalogs

Sears Holdings' marketing president to resign

Sears Holdings' marketing president to resign

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David Friedman, Sears Holdings Corp.'s SVP and president of marketing, will resign his post in January. Imran Jooma, SVP and president of e-commerce at Sears Holdings, will manage the retailer's online, marketing, financial services and pricing business units.

Q&A: Jeff Hassemer, VP of product strategy at Experian Marketing Services

Q&A: Jeff Hassemer, VP of product strategy at Experian Marketing Services

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Jeff Hassemer, VP of product strategy at Experian Marketing Services, discusses his company's upcoming digital catalog app and how brands can leverage marketing technology to build customer loyalty.

Google digitizes retailers' catalogs with iPad app

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Google has launched an app for Apple's iPad tablet that enables retailers to digitize print catalogs and embed rich-media content, such as videos. Catalogs from retailers including Macy's, Pottery Barn and Sephora are available through the Google Catalogs app at launch.

IKEA names McCann NY global AOR for catalog

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Retailer IKEA has hired McCann NY as its global Agency of Record for its catalog, the company said on August 3.

Huber named Lands' End CEO

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Sears Holdings has named Edgar Huber president and CEO of Lands' End, the company said in an August 1 statement. He will replace former CEO Nicholas P. M. Coe, who left the company in May to become CEO of Bath & Body Works Brand Management.

JCPenney CMO retires after eight years at the helm

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Mike Boylson, CMO of JCPenney, retired this month after more than eight years as the retailer's marketing leader and 33 years at the company. JCPenney has yet to name a replacement.

Zappos switches up catalog strategy

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Zappos.com, best known for its online shoe store, is expanding its presence in consumers' mailboxes.

Postal Service to cut 7,500 positions

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The US Postal Service said March 24 that it will eliminate 7,500 positions in the next year as part of an effort to cut $750 million in costs. The USPS will cut the positions through a combination of buyouts, layoffs, and the elimination of some jobs.

Postal Regulatory Commission divided on five-day delivery

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The Postal Regulatory Commission said March 24 that the US Postal Service overestimated its potential savings and underestimated potential lost revenues in its proposal to move to five-day-per-week home delivery. The commission's five members issued varying opinions on the plan to cut Saturday delivery, which Congress is expected to debate this session.

Cordray to join Pitney Bowes as president of Volly

Cordray to join Pitney Bowes as president of Volly

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Pitney Bowes has named Chuck Cordray the first president of its Volly platform, effective April 4. He previously worked as SVP and GM of Hearst Magazines Digital Media. Pitney Bowes is planning a second-half 2011 launch for Volly, which will enable brands to send messages such as bills, promotional mail and catalogs directly to consumers through an app.

Chicago offers a direct mail opt-out program

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The city of Chicago began a mail preference service earlier this month that provides residents with the ability to opt out of receiving selected direct mail materials. The effort, created by nonprofit Catalog Choice, is designed primarily to enable Chicago to save money on sanitation and rid the city of tons of millions of pounds of paper waste.

Postal Service, APWU agree to four-year-plus contract

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The US Postal Service and the American Postal Workers Union tentatively agreed to a new four-and-a-half-year contact on March 14. The deal, which would run through May 20, 2015, includes a 3.5% wage increase over the life of the contract, with the first raise taking effect in November 2012.

Illinois enacts tax requirement on out-of-state retailers

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Illinois Gov. Pat Quinn signed the Main Street Fairness Bill into law on March 11, requiring all retailers doing business in the state to collect and remit sales tax. The law, which is effective immediately, requires out-of-state retailers, such as e-commerce merchants with affiliates in Illinois, to collect sales tax on customer purchases and remit them to the Illinois Department of Revenue.

Postal Service loses $451 million in January

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The US Postal Service reported a net loss of $451 million in January when mail volume at the organization decreased 1.3% year-over-year to 13.7 billion pieces. The organization, which has said it could run out of money this fiscal year, decreased work hours by 3.3% in January, compared with the prior year.

JCPenney's sales increase in 2010 as retailer shifts focus toward e-commerce

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Retailer JCPenney's 2010 fiscal year net sales increased 1.2% compared with fiscal 2009, the company said February 25. The company's Internet sales increased 4.4% to $1.5 billion in fiscal 2010, compared with the prior fiscal year.

Sears names D'Ambrosio CEO, reports 2010 revenue drop

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Sears Holdings Corp. named Lou D'Ambrosio president and CEO, effective February 24. He replaced Bruce Johnson, who served as the retail company's interim president and CEO since 2008. D'Ambrosio served as CEO of Avaya, a business communications technology company, from 2006 to 2008.

Cabela's 2010 direct sales revenue drops 5.5%

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Outdoors retailer Cabela's fiscal fourth-quarter revenue from direct sales increased 0.5% year-over-year to $386 million. However, revenue in that sector dropped 5.5% during the full year to $999.8 million, compared with the prior fiscal year.

H&M to debut e-commerce portal this year

Clothing retailer H&M will launch a US e-commerce site at the end of this year, as well as expand its catalog operations. The Stockholm-based retailer made the announcement January 27 during its fourth quarter earnings when it reported worse-than-expected results, including an 11% year-over-year drop in profit.

Judge blocks Colorado e-commerce tax law

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A federal judge has temporarily blocked a Colorado law that required out-of-state online retailers to notify the state of residents' purchases in order to collect sales tax from individual shoppers. The law also required multichannel retailers to notify consumers what tax they owed the state.

Pitney Bowes reveals direct-to-consumer messaging app Volly

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Pitney Bowes plans to launch Volly, a consumer-facing communications application, in the second half of this year, the company said January 6. The platform will enable brands to send messages, including bills, promotional mail and catalogs, directly to consumers through the app.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...