Catalina, SkyGo to Issue Wireless Marketing Study

Share this article:
Catalina Marketing Corp., St. Petersburg, FL, a provider of in-store electronic marketing solutions, will participate in SkyGo's first comprehensive wireless marketing study designed to test the effectiveness of its wireless direct marketing model.


SkyGo, a wireless marketing interactive company, issued more than 1,000 Internet-enabled phones to qualified consumer participants in Boulder, CO. Consumer participants will receive advertising and marketing messages on the phones from local advertisers and national brands. The companies will develop and deliver direct wireless marketing campaigns with the objective of attracting new users as well as increasing the usage of ValuPage, the online promotions offering of Catalina Marketing's online division, SuperMarkets Online.


SkyGo, San Mateo, CA, will experiment with various advertising campaigns to evaluate the effectiveness of targeted and untargeted messages and gather information for the development of an acceptable usage policy for wireless advertising.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.