Catalina Signs Partners to ValuePage Program

Share this article:
Catalina Marketing Corp., St. Petersburg, FL, yesterday said its online subsidiary, SuperMarkets Online Inc., had developed alliances with several online companies to provide loyalty marketing programs to consumers. The companies will be participating in Catalina's ValuePage program.


The companies include FreeRide.com, Cybergold Inc. and Gold Points.com Corp. Each alliance will offer custom-designed programs that leverage the strengths of each company.


The ValuePage program uses a barcode that, when presented at a participating supermarket along with promotional items, issues Web Bucks, cash rewards which consumers can use on their next visit to the store.


Through ValuePage, FreeRide.com will automatically reward consumers with FreeRide points when they make purchases. FreeRide points can be used for items like movie tickets and gasoline.


Cybergold will create a co-branded page with SuperMarkets Online that will help Cybergold customers save money on weekly grocery shopping.


The Gold Points program will give online shoppers the chance to receive special rewards when they shop for groceries using the ValuePage program.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.