Catalina names Egasti CEO

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Jamie Egasti
Jamie Egasti

Catalina has appointed Jamie Egasti its CEO, the shopper marketing firm said on Oct. 10. Egasti confirmed that his employment with the St. Petersburg, Fla.-based company began Monday.

Egasti replaces Catalina cofounder George Off, who served as interim CEO since May. In conjunction with the interim CEO role, Off joined the company's board of directors, but per that agreement is no longer a board member. He will serve as a senior adviser at Catalina, Egasti said.

Egasti was previously president of global snacks and coffee at Procter & Gamble before joining the Folgers Coffee Company as CEO in January 2008.

“One of the key drivers in wanting to join [Catalina] is the growth opportunity and its core asset, the 90-million-household consumer database,” Egasti said.

Egasti said that he plans to expand Catalina's footprint through new channels of distribution, new client verticals, new ways to monetize Catalina's proprietary consumer database and through international expansion. He declined to discuss specifics.

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