Catalina Marketing to Trim Workforce

Share this article:
Catalina Marketing Corp. is reducing its domestic workforce by 6 percent, or about 70 positions, the St. Petersburg, FL, company said this week.


The company anticipates taking a pre-tax restructuring charge related to the workforce reduction of about $1 million in its fourth fiscal quarter ending March 31.


The reductions do not include employees within Catalina Marketing Direct Marketing Services, Catalina Marketing Research Solutions or Pacific Media, a Tokyo-based billboard division. The company in November announced its intention to divest those business units.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.