Catalina Marketing Teams with ACNielsen

Share this article:
Catalina Marketing Corp., St. Petersburg, FL, a provider of network marketing programs to more than 150 consumer goods companies, and ACNielsen U.S., Schaumburg, IL, have announced the release of a new jointly developed product called Shopper*Direct. It is a series of offerings designed to integrate the worlds of advanced statistical modeling data gathering, analysis and promotional execution.


Shopper*Direct will link information from frequent shopper databases with data from ACNielsen's Homescan Consumer Panel, which includes purchase information from all channels, including drug stores, mass merchandisers and warehouse clubs. Shopper*Direct will give retailers the ability to improve understanding of their customers. The program is set to begin as a pilot program with a national rollout scheduled for late this year.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.