Catalina Marketing Teams with ACNielsen

Share this article:
Catalina Marketing Corp., St. Petersburg, FL, a provider of network marketing programs to more than 150 consumer goods companies, and ACNielsen U.S., Schaumburg, IL, have announced the release of a new jointly developed product called Shopper*Direct. It is a series of offerings designed to integrate the worlds of advanced statistical modeling data gathering, analysis and promotional execution.


Shopper*Direct will link information from frequent shopper databases with data from ACNielsen's Homescan Consumer Panel, which includes purchase information from all channels, including drug stores, mass merchandisers and warehouse clubs. Shopper*Direct will give retailers the ability to improve understanding of their customers. The program is set to begin as a pilot program with a national rollout scheduled for late this year.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing ...

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.