Catalina Marketing Strikes Deal With Japanese Grocery Chain

Share this article:
Catalina Marketing Japan reached an agreement with Japanese supermarket company Ito Yokado Co. yesterday to install its marketing network in several of Yokado's stores.


The marketing network includes Catalina's Regi coupon system, loyalty marketing programs and direct marketing strategies. Ito Yokado plans to use the network to enhance its point card program, which began this year.


Catalina Marketing Japan, a division of Catalina Marketing Corp, St. Petersburg, FL, will install the program at Ito Yokado's Kami Itabashi, Higashi Matsuyama and Koigakubo stores. If successful, the program will expand to 179 other Ito Yokado stores.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.