Catalina Marketing Expands Reach of Network
Catalina Marketing Corp., St. Petersburg, FL, rolled out its network to several retailers throughout the Midwest, Northeast and Southwest yesterday.The Catalina Marketing Network uses patented UPC-based scanner technology to target and communicate with consumers based on purchase behavior. Communications include sampling, advertising, couponing, loyalty programs, direct mail and online marketing programs.
The contracts are with Nash Finch Company, Minyard Food Stores Inc., Gristede's Foods Inc. and Spartan Stores Inc. The contracts will expand the reach of the Catalina Marketing Network by more than 540 stores.
