Catalina Marketing Expands Reach of Network

Share this article:
Catalina Marketing Corp., St. Petersburg, FL, rolled out its network to several retailers throughout the Midwest, Northeast and Southwest yesterday.


The Catalina Marketing Network uses patented UPC-based scanner technology to target and communicate with consumers based on purchase behavior. Communications include sampling, advertising, couponing, loyalty programs, direct mail and online marketing programs.


The contracts are with Nash Finch Company, Minyard Food Stores Inc., Gristede's Foods Inc. and Spartan Stores Inc. The contracts will expand the reach of the Catalina Marketing Network by more than 540 stores.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.