Catalina Launches Compliance Direct

Share this article:
Catalina Marketing Corp.'s Health Resource Publishing Co., St. Louis, MO, this week announced Compliance Direct, a new direct mail program offered to clients as an advertising vehicle.


The program consists of personalized letters from pharmacists with sponsorship by drug manufacturers mailed directly from the retailer's pharmacists to patients' home. Letter content is designed to encourage drug compliance, such as reminders on prescription refills or detailed explanations about possible side effects of a particular drug.


Drug compliance is a major issue in the pharmaceutical industry. Non-compliance costs drug marketers more than $100 billion a year, according to the National Pharmaceutical Council.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.